Good communication today is a hard attribute to find in someone because of how technology has isolated so many people instead of actually connecting them like it was suppose to do. Writing and design changes this and makes people actually make a difference in many ways. Writing and design can help you identify problems better which in turn help you communicate the solution to these problems either written or orally with communication. since communication is persuasive  the design and writing aspect of persuasion help generate diverse responses either created by yourself or someone else.